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Expanded the section on rivalry among existing competitors: Moved the discussion of industry structure and types into this section (the fifth force), in the subsection on competitive industry structure. Wirth Franklin University Michael J. Either way, the myStrategy feature demonstrates oppor- tunities to personalize strategy as students plan or enhance careers following completion of the strategy course and their degrees. Added a new small-group exercise related to STEM (science, technology, engineer- ing, and math) disciplines and U.S. I sincerely appreciate the sacrifice this has meant for my family. ..

CHAPTER 1 New ChapterCase about Apples rise and current challenges to sustain a competitive advantage. Baker Auburn University James W. pages cm Revised edition of the work, Strategic management : concepts. Added B-section titled Competition in the Five Forces Model to highlight two key assumptions in this model. In the business models section, added a detailed discussion of business model innova- tion, an in-text example about Zipcar, and a Strategy Highlight about Threadless. Interactive Applications Interactive Applications offer a variety of automatically graded exercises that require students to apply key concepts. 6c2930289c

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